PACK

CAMILLE AUSTIN

Founder & Creative Director

Camille Austin is a storyteller, brand strategist, and music lover rooted in Latin culture with a lifelong passion for soulful narratives. With 15+ years building brands in the Mexican spirits industry, she has positioned iconic labels with global audiences and led brand collaborations with Maluma, Lenny Kravitz, and Luis Gerardo Méndez. As Editor-in-Chief at Tigre Sounds, she deepened her editorial voice through intimate coverage of Latin alternative and global artists including Nathy Peluso, Silvana Estrada, Gilsons, Ela Minus, and more.

She founded Loba Media as a space to harvest the full depth of her creative and strategic experience — in service of helping music artists, creatives, founders, and conscious brands tell their story in the most authentic, vibrant, and resonant way possible.

INSTAGRAM

VICTORIA ROJO

Art Director

Victoria Magnolia (b. 1996) is a Mexican artist based in Mexico City and Berlin.

She works as a visual artist in the fields of video production, printmaking, graphics and installation. She studied at the University of the Arts Berlin, in the department of New Media with Hito Steyerl. Her artistic practice focuses on exploring the potential of images as agents of memory and their impact in the collective imaginary, whether through video projections, printmaking or a mix of both. Her work takes place in the interference between the digital sphere and the analogue foundations of it, creating visual landscapes that linger between the real and the imaginary. She works with a variety of analogue and digital media, investigating the role of symbols and images as recipients of meaning across cultures. She was a co-founder of the art:science collective Parallax Lab and has exhibited in venues such as the Museum of Photography in Berlin, KW Institute for Contemporary Art and Salon Acme in Mexico City.